The challenge that faced MADE Eyewear was complex. When the company was bought from its bankruptcy, its business model had to change. We were met with rebuilding the brand but wanted to keep its core values and mottos as much as possible: representing an awesome community who loves MADE, keeping great and friendly customer service, and putting “fun” back into quality eyewears.

Incorporating images of MADE influencers directly into the branding meant creating a visual system that is simple enough to accommodate the unique characteristics of individuals without being an average Helvetica. Iconography and spots of colours add back the “fun” into what would otherwise be a generic online store.